Historic fabric
Secure the buildings, keep distinctive traces visible and plan interventions transparently.
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About us · the story behind Winkelglück
An ensemble worth keeping.
In Hirschberg’s old town, close to the Saale, vulnerable historic buildings are intended to become a lived-in place once again – carefully restored and open to guests.
Private restoration and hospitality project · in developmentWhy we are doing this
Not a museum. Lived in again.
Old houses are preserved most convincingly when they are useful again. The holiday apartments provide a new use without concealing the history of the place. Traces of the existing fabric are intended to remain legible; new technology and comfort will be integrated quietly.
The old town and the Saale are part of the story.
The ensemble does not stand alone. Lanes, hillside location, river, leather industry and former border explain why Hirschberg looks the way it does. That is why 21 tours connect the house with the region.
Architectural approach
Outside, the story of the place remains.
The houses are not intended to be reinvented from the outside. Their proportions, timber framing, wooden galleries and traces of history will remain legible. We will add only what use, safety and durability require – quietly, with suitable materials and respect for the historic context.
Innovation that stays in the background
New technology. More of the holiday.
Inside, we are planning a discreet smart-home concept that brings comfort, energy use and operation together. In time, solar energy is intended to supply part of the building. The digital idea does not stop at the apartment door: the website links the stay with tours, places and current events – turning a holiday apartment into a complete visit.
Region
Connect Thuringian materials, furniture, ceramics, glass and craft with the places where they come from.
Hospitality
Two apartments form the launch offer; a third is planned as a later extension phase.
Honesty
Planning status, partnerships, openings and image types are labelled clearly. Requested does not mean confirmed.
Who is behind it
A private project with a public purpose.
Winkelglück is being developed as a private restoration and holiday-apartment project. Partners from craft, tourism, culture and conservation will be shown only where cooperation has actually been agreed and evidenced.
Material-led
Robust, able to age well and suited to the historic fabric.
Regional
Origins become visible without claiming partnerships that have not yet been approved.
Visit-ready
Every object can become a path to production, craft and regional value creation.
Repairable
Care, replacement and manual operation remain part of the quality concept.
01 · Bad Langensalza · Thuringia
Thuringian travertine
Worktops, splashbacks and selected details bring the region's warm mineral tones into the vaulted rooms.
From the room to the place of origin
The TRACO exhibition and natural-stone park are planned as a destination on the material journey. The visit and works appointment will be checked before publication.
Visitor element requestedTravertine & Hainich · Open
02 · Geroldsgrün · Franconian Forest
Lotharheil slate
The split, blue-grey floor connects the basement rooms and makes the geology of the neighbouring region tangible every day.
From the room to the place of origin
Advice and collection at the slate works are planned by appointment only. Public partner status has not yet been approved.
Material selected · visit openThe grand stone journey · Open
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03 · Theuma · Vogtland
Theuma knotted schist
Its dark, graphic structure extends the palette as a material for worktops, outdoor use and documentation.
From the room to the place of origin
Quarry and sales are conceived as an expertly accompanied stop. A visit must be agreed in advance.
Quotation received · appointment openThe grand stone journey · Open
04 · Wood as a calm counterpoint to stone
Oak
Light and dark oak tones keep furniture and built-ins warm, repairable and natural within the historic rooms.
From the room to the place of origin
The website documents origin and production only when the supply chain and approvals have been reliably evidenced.
Design principle confirmedThe house taking shape · Open
05 · Jena · Thuringia
Jena glass
Heat-resistant glass connects everyday use, design and industrial history with a light, clear table culture.
From the room to the place of origin
GLAS in JENA is planned as a specialist and factory shop. Opening hours and the public link will be checked before guest release.
Factory shop plannedJena glass & Planetarium · Open
06 · Bürgel · Thuringia
Bürgel ceramics
Everyday ceramics bring craft, colour and regional table culture into breakfast and daily life in the apartments.
From the room to the place of origin
Potteries, shops and the Ceramics Museum become a combined cultural and shopping destination. Specific visitor data remain subject to verification.
Maker route developedBürgel ceramics · Open
07 · Reichenbach · Thuringia
Reichenbach porcelain
The Vocatio range creates the calm white evening table and links the room to living Thuringian craft production.
From the room to the place of origin
The manufactory, factory shop and guided visits are evidenced by the LOI dated 25 August 2026. The logo and a specific public link require separate approval.
LOI received · logo openPorcelain & Leuchtenburg · Open
Competition entry
Regionality becomes a traceable guest journey.
The material story creates quality within the house and directs attention towards regional makers. Confirmations, opening hours and rights are kept as separate evidence.
Trace the impact